Think with Google Brand Architecture

Implementing mobile-first navigation and consistent brand architecture for Google’s premier thought leadership platform.

Think with Google
2021

Think with Google had grown as a critical marketing channel over the past two years, and its content portfolio had expanded beyond thought leadership to serve all key audiences and needs.
Multiple properties existed with varying consistency across brand naming convention, logo, header/footer, navigation and login functionality.

Visit ThinkwithGoogle.com

Through this roughly year-long overhaul, we successfully achieved the following results:

Help users better navigate the content ecosystem ✅
Reimagining for the future scalability ✅
Consistent header, universal login, and universal navigation ✅
A persistent toolbar that lends itself to future personalized optimization ✅
Reusable scalable components across current and future properties ✅
More intuitive wayfinding and navigation ✅
Enhanced content discoverability ✅

FOCUS 
UX / UI Design
Navigation
Brand Architecture
Systems Design
Brand Guidelines
Accessibility
User Testing

CREDITS
Jinsoo An                              Lead UX Designer
Jared Beck                           Senior Designer
Aaron Pfannebecker      UX Copywriter
Sonya Parker                      Executive Producer     
Neill McIvorr                        Client Engagement Lead
Ricky Williams                    Tech Director
Nate Witte                            Tech Director
Marcus White                     Creative Director